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    Shedding Light on Mobile Marketing

    How does a mobile app reaches the top of the AppStore? How do you stand out from the tens of thousands games available? This is what Molecube asked itself a few days away from launching its fourth game, Justin Mac Fart. By launching the blog, they are exposing the other side of the coin by applying strategies popularized by marketing experts and benchmarking their efficiencies. A real case study to help out the developer community and just about anyone trying to market their product.