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    Shedding Light on Mobile Marketing

    How does a mobile app reaches the top of the AppStore? How do you stand out from the tens of thousands games available? This is what Molecube asked itself a few days away from launching its fourth game, Justin Mac Fart. By launching the blog http://experiment.molecube.ca, they are exposing the other side of the coin by applying strategies popularized by marketing experts and benchmarking their efficiencies. A real case study to help out the developer community and just about anyone trying to market their product.