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    Consumers Go Beyond Basic Price Checking With Mobile Phones

    Consumers have moved past using phones as barcode scanners and price checkers. During the 5-day period fom Thanksgiving to Cyber Monday, consumers used mobile phones to make purchases, to save items for later consideration, to find where to purchase items locally, and to receive on-the-go alerts of product availability and price shifts, according to data from ShopAdvisor, a mobile shopping app that was named the top free Utilities app of 2011 by Apple.